<p>The product is an AI-powered calorie-tracking app that simplifies nutrition management by allowing users to take pictures of their meals to get instant calorie and macro breakdowns. Founded by two ex-Microsoft co-founders, the app launched four months ago to address the common pain point of manual calorie tracking. The app has quickly gained traction, accumulating 80K downloads and $102,039 in subscription revenue to date.</p><p><b>Key Highlights</b></p><ul><li>Total Revenue (To Date): $102,039 (based on 4-month performance)</li><li>Total Expenses (To Date): $38,831</li><li>Profit (To Date): $63,208</li><li>Churn Rate: 50%</li><li>LTV: $60 (annual subscription price)</li><li>CAC: 100% of expenses spent on influencer marketing</li><li>Business Margin: ~62%</li></ul><p><b>Team</b></p><p>The app was built and scaled by two co-founders with a background at Microsoft. Responsibilities include app development, scaling operations, and managing influencer partnerships. The business is lean, requiring minimal operational oversight.</p><p><b>Tech Stack</b></p><ul><li>React Native: App development for seamless cross-platform functionality.</li><li>Superwall: Paywall management for subscriptions.</li><li>Gemini API: AI-powered food recognition.</li><li>AWS Serverless: Scalable and cost-efficient backend infrastructure.</li></ul><p><b>Marketing and Growth</b></p><p>The app's growth has been fueled by influencer promotions, resulting in 80K downloads and $102,039 in revenue within four months. It has a 4.9/5 rating on the App Store, supported by 2.6K reviews. Future growth opportunities include expanding to Android, launching advanced AI features, offering corporate wellness packages, and developing a premium lifetime bundle. The app’s Instagram account has 16.3K followers, demonstrating social media traction.</p><p><b>Revenue and Profit</b></p><ul><li>Total Revenue (To Date): $102,039</li><li>MRR (To Date): ~$25,510 (based on 4-month data)</li><li>Expenses (To Date): $38,831 (100% influencer fees)</li><li>Profit (To Date): $63,208</li><li>Subscribers: 5,130</li><li>Churn Rate: 50%</li></ul><p><b>Return on Investment</b></p><p>The app’s strong growth trajectory, with a profit margin of ~62%, provides a short payback period for buyers. Its scalable model and untapped opportunities in Android, corporate partnerships, and additional revenue streams further enhance ROI potential.</p><p><b>Startup Assets</b></p><ul><li>Email addresses associated with the project</li><li>Social media accounts, including an Instagram page with 16.3K followers</li><li>Email list of users and prospects</li><li>Website files and domain</li><li>Existing customer database</li></ul><p><b>Risks</b></p><ul><li>High Churn Rate: Requires focus on retention strategies to maintain subscriber base.</li><li>Marketing Dependency: Heavy reliance on influencer promotions could lead to fluctuating CAC.</li><li>Competitive Market: Strong competitors like MyFitnessPal require continuous feature innovation.</li></ul><p><b>Summary</b></p><p>The app is a fast-growing, AI-driven app with strong user engagement and proven revenue. Its differentiation lies in its innovative photo-based calorie tracking, eliminating the hassle of manual input. With significant growth opportunities in Android expansion, corporate wellness partnerships, and feature enhancements, the app is ideal for buyers looking to scale in the health tech space. The app’s proven demand, lean operation, and profitability make it a highly attractive acquisition.</p></br>✅ $102,039 in ARR✅ 5,130 users✅ Business model: SaaS✅ Built with AWS, React Native