<p><b>Startup description</b></p><p>My product is a subscription-based iPhone app that helps users reduce doomscrolling by adding intelligent friction before they can access distracting apps.</p><p>Users select apps to block and create schedules using Apple’s native Screen Time capabilities. When they attempt to unlock an app, they must explain why they need access through a text or voice conversation with an AI persona. The AI evaluates their request, asks follow-up questions when necessary, and either denies access or grants a limited session.</p><p>The app includes multiple difficulty levels, four AI personas, scheduled blocks, emergency passes, streaks, badges, a Focus Score, usage insights, voice negotiation, and personalized onboarding.</p><p>We began building and launched the app in March 2026. The current subscription pricing is $6.99 per month or $29.99 per year.</p><p><b>Key highlights</b></p><ul> <li>$26.47 in current combined MRR</li> <li>$317.64 in run-rate ARR</li> <li>Six active paid subscriptions</li> <li>Approximately $110.13 in documented lifetime net proceeds</li> <li>140 lifetime App Store units</li> <li>16 registered user accounts</li> <li>74 first-time downloads during the latest 90-day App Store analytics period</li> <li>7.85% reported App Store conversion rate during that period</li> <li>4.4-star App Store rating across seven ratings</li> <li>Verified Instagram account with approximately 1,000 followers</li> <li>Approximately 200,000 views from an initial creator campaign</li> <li>Approximately $5 per month in usage-based infrastructure costs</li> <li>Supabase currently costs $0 per month</li> <li>Near-zero routine maintenance</li> <li>No customer support requests to date</li> </ul> <p>The business is still too young to report statistically reliable churn, retention, or LTV. Historical Superwall analytics contained duplicated events, so all financial figures in this listing have been reconciled using Stripe and App Store exports.</p><p><b>Team</b></p><p>The app was built by three cofounders with overlapping responsibilities:</p><ul> <li>One founder handled both engineering and marketing.</li> <li>One founder focused primarily on engineering.</li> <li>One founder focused primarily on marketing and content.</li> </ul> <p>All product, engineering, design, and marketing work has been assigned to the company.</p><p>The app currently requires approximately zero hours of routine maintenance per week. The founders are selling because they are pursuing other opportunities and have not been able to market the product consistently. The product works, but the team has not yet developed a repeatable distribution system.</p><p><b>Tech stack</b></p><ul> <li>Expo SDK 55, React Native, and TypeScript</li> <li>Expo Router for navigation</li> <li>Native Swift integrations with Apple Family Controls, Managed Settings, and Device Activity</li> <li>Three native iOS extensions for shield configuration, shield actions, and activity monitoring</li> <li>Supabase for authentication, database storage, and serverless edge functions</li> <li>OpenAI models for negotiation, approval decisions, and personalized insights</li> <li>ElevenLabs and Apple speech recognition for voice negotiation</li> <li>Superwall for paywalls and App Store subscription management</li> <li>PostHog for product analytics</li> <li>AsyncStorage, MMKV, and SecureStore for local state and secure storage</li> <li>Expo Notifications, haptics, animations, and background tasks</li> </ul> <p>The codebase contains approximately 129 TypeScript/TSX files and six Swift files, totaling roughly 35,000 lines of application and native code.</p><p><b>Marketing and growth</b></p><p>Most users were acquired through content posted organically by the founding team.</p><p>We also spent approximately $200 across three to four creators. Their content generated approximately 200,000 total views, around 20 attributed downloads, and five to six known purchases.</p><p><b>Approximate creator campaign metrics:</b></p><ul> <li>$1 CPM</li> <li>$10 cost per attributed download</li> <li>$33–$40 cost per known purchase</li> </ul> <p>Attribution is approximate because tracking was limited. The experiment demonstrated that the concept and creative could attract attention, but paid acquisition was not tested at enough scale to establish a reliable CAC.</p><p><b>The clearest growth opportunities include:</b></p><ul> <li>Consistent short-form content using the formats that already generated traction</li> <li>A commission-based creator or affiliate program</li> <li>App Store optimization</li> <li>Improved marketing attribution</li> <li>Onboarding and paywall experiments</li> <li>Referral and accountability features</li> <li>Partnerships with productivity, student, and digital-wellness creators</li> <li>Increasing adoption of the annual subscription</li> </ul> <p>Distribution is the primary missing piece rather than product development.</p><p><b>Revenue and profit</b></p><p>Current subscription pricing:</p><ul> <li>Monthly subscription: $6.99</li> <li>Annual subscription: $29.99</li> </ul> <p><b>Current financials:</b></p><ul> <li>Stripe MRR: $16.47</li> <li>Apple MRR: approximately $10</li> <li>Combined MRR: $26.47</li> <li>Run-rate ARR: $317.64</li> <li>Active paid subscriptions: six</li> <li>Stripe net volume: $61.27</li> <li>Apple lifetime proceeds: $48.86</li> <li>Combined documented net proceeds: approximately $110.13</li> </ul> <p><b>The app has minimal infrastructure expenses:</b></p><ul> <li>AI usage: approximately $5 per month</li> <li>Supabase: $0 per month</li> <li>Domain: approximately $12 per year</li> <li>Apple Developer membership: approximately $100 per year</li> </ul> <p>The Apple Developer membership is an account-level expense that can support multiple apps. A buyer who already operates iOS apps may have no additional developer membership expense from acquiring the app itself.</p><p>Excluding the shared Apple account fee, the app costs approximately $6 per month to operate and currently generates approximately $20.47 per month in operating contribution. This represents an estimated 77% app-level contribution margin before taxes and labor.</p><p>If the full Apple Developer membership is allocated exclusively to our app, the app generates approximately $12.14 per month in operating contribution. However, that is less representative of an existing mobile-app operator because the membership can cover the buyer’s entire portfolio.</p><p><b>Return on investment</b></p><p>At its current size, the app should be evaluated primarily as the acquisition of a functioning product, native Screen Time technology, approved App Store presence, brand, and marketing assets rather than solely as a multiple of its current cash flow.</p><p>If the app reaches approximately $250 MRR while maintaining a similar cost structure, the estimated acquisition payback would be around 13–15 months. At approximately $500 MRR, estimated payback would fall to around six to seven months.</p><p>A buyer could work toward these levels through consistent short-form content, creator affiliate deals, improved App Store optimization, stronger attribution, paywall testing, referral mechanics, and increased annual-plan adoption.</p><p><b>Startup assets</b></p><ul> <li>Complete iOS application source code</li> <li>App Store application and associated subscription products</li> <li>Existing App Store ratings and reviews</li> <li>Native Screen Time implementation</li> <li>Three native iOS extensions</li> <li>Approximately 35,000 lines of TypeScript and Swift source code</li> <li>Supabase project, database, and edge functions</li> <li>16 registered user records, subject to applicable privacy requirements</li> <li>Superwall paywall configuration and subscription setup</li> <li>PostHog analytics configuration and historical product data</li> <li>Domain</li> <li>Existing website</li> <li>Verified Instagram account with approximately 1,000 followers</li> <li>TikTok brand accounts, including with approximately 10 followers</li> <li>Brand name, logo, app icon, App Store screenshots, and listing copy</li> <li>Four original AI character and persona design files</li> <li>Approximately 12 existing marketing videos</li> <li>Creator campaign data and available performance history</li> <li>Customer and subscription records</li> <li>Reasonable assistance migrating Stripe subscriptions and billing</li> <li>Relevant product documentation and analytics exports</li> </ul> <p>There is no separate opt-in marketing email list. The company has 16 registered user records, but these should not be represented as marketing subscribers unless the appropriate consent exists.</p><p>The seller will provide up to 12 weeks of transition support, capped at 10 total hours and three scheduled calls. Support can cover the codebase, infrastructure, App Store transfer, subscription migration, and general product questions.</p><p><b>Risks</b></p><p>The app is an early-stage product with a small paid cohort, limited retention history, and no proven repeatable distribution channel.</p><p><b>Additional risks include:</b></p><ul> <li>The app is currently iPhone-only.</li> <li>It depends on Apple’s Screen Time capabilities and App Store policies.</li> <li>Historical Superwall analytics contained duplicated events.</li> <li>Marketing attribution from the creator campaign is approximate.</li> <li>Subscription churn and LTV cannot yet be measured reliably.</li> <li>AI costs may increase as usage grows.</li> <li>The buyer will need to maintain the App Store, backend, and third-party integrations.</li> </ul> <p>To address the historical analytics issue, the financial figures in this listing are based on Stripe and Apple exports rather than Superwall’s reported revenue.</p><p><b>Why this is an attractive acquisition</b></p><p>A buyer receives a functioning and differentiated consumer subscription app without having to build the native Screen Time infrastructure, AI negotiation system, onboarding, paywall, analytics, brand, or App Store presence from scratch.</p><p>The product has already demonstrated:</p><ul> <li>Customers willing to pay</li> <li>Positive App Store ratings</li> <li>Organic user acquisition</li> <li>Approximately 200,000 creator-generated views</li> <li>Low infrastructure costs</li> <li>Near-zero maintenance requirements</li> <li>No existing customer support burden</li> <li>A distinctive positioning within the productivity and digital-wellness market</li> </ul> <p>The primary constraint has been inconsistent distribution, not a lack of product functionality. A buyer with an existing audience, creator network, paid acquisition expertise, or portfolio of mobile apps would be well positioned to grow this app beyond its current size.</p><p><b>Reason for selling</b></p><p>The three founders are shifting their attention toward other opportunities and cannot give the app the consistent marketing effort it needs.</p><p>We believe the product would be more valuable in the hands of a buyer who already has mobile-app distribution, content capabilities, or an audience in productivity and digital wellness.</p><p>✅ $110TTM revenue</p><p>✅ 6 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Swift, React Native, Supabase</p>