<p><b>Startup description</b></p><p>My product is a minimalist iOS app that allows users to track income and expenses easily through a clean and intuitive interface. I acquired the app with the intention of growing it, but due to the increasing demands of my primary business, I was never able to dedicate time to it. Despite zero marketing, the app organically generated thousands of downloads and revenue, proving strong product-market fit potential.</p><p><b>Key highlights</b></p><ul><li>Launched: October 2023</li><li>Platform: Apple App Store</li><li>Tech: Native iOS (Swift)</li><li>No backend required</li><li>Fully passive operation</li><li>Entirely organic user base (0 marketing spend)</li><li>4,130 total downloads</li><li>423,000 App Store impressions</li><li>4 paying users (monthly, yearly, or lifetime)</li><li>0 crashes reported in the last 30 days</li><li>Average 2.04 sessions per device (only from opt-in data)</li></ul><p><b>Team</b></p><p>1-person operation (me) – no other team involved in the daily operations. Responsibilities include ownership transfer, and basic App Store management. No ongoing customer support or development work is required.</p><p>Additionally, I can provide the contact of a developer who previously worked on the project. He is already familiar with the codebase and is available for future updates or new feature development if needed. This can help ensure a smooth technical handover and optional growth.</p><p><b>Tech Stack</b></p><ul><li>Frontend: Swift (native iOS)</li><li>Backend: None required – fully client-side</li><li>Tools: Apple App Store only</li><li>No external dependencies</li></ul><p><b>Marketing and growth</b></p><p>No marketing was ever done. All downloads came through App Store search and organic discovery.</p><p><b>Revenue and profit</b></p><ul><li>MRR: ~$20–$30 (not consistent due to mix of pricing plans)</li><li>Profit: ~$224/year</li><li>GMV: N/A</li><li>Churn, Retention, LTV: Limited data due to passive model</li><li>CAC: $0</li></ul><p><b>Startup assets<b></b></b></p><ul><li>Social e-domain</li><li>Complete source code (Swift)</li><li>App Store listing with 4,130 downloads</li><li>Ownership rights and brand</li><li>Existing paying user base</li><li>All design assets (icons, visuals)</li><li>Transition support for the buyer</li></ul><p><b>Risks</b></p><ul><li>No active user retention strategy in place</li><li>App requires marketing to scale</li><li>Paying user base is currently small→ Buyer can minimize risks by implementing ASO, basic email onboarding, and adding new features (e.g. AI budgeting suggestions)</li></ul><p><b>Summary</b></p><p>The app is a clean, fully functional budgeting app with real-world traction and untapped potential. No technical maintenance is required, and all traffic and revenue have been organic. It's perfect for someone looking for a low-risk app to grow through marketing, partnerships, or feature expansion. With a passive setup and clear market demand, it offers an excellent entry point into mobile SaaS with minimal overhead.</p></br>✅ $275 in ARR✅ 4 customers✅ Business model: SaaS✅ Built with Swift, SwiftUI