<p><b>How We Started</b></p><p>The journey of my app began during the COVID-19 pandemic, a time when the world was rapidly changing, and new regulations were emerging to adapt to the crisis. I discovered a new law in Los Angeles that allowed EBT recipients to use their food stamps at fast food places. Initially, I was skeptical until I witnessed it firsthand. Sharing this information with others, I realized that many people were unaware of this significant change and often thought I was misinformed. This sparked an idea: there needed to be an app that could inform EBT recipients about this new post-COVID benefit and provide additional useful tips.</p><p><b>Achievements and Milestones</b></p><p>Launching this app was a significant milestone in itself, but our journey is marked by several key achievements:</p><ol> <li>User Growth: We quickly grew a dedicated user base, reaching 11.8K downloads on the App Store.</li> <li>Community Impact: We received numerous testimonials from users expressing how the app had simplified their lives and improved their access to essential services.</li> <li>Partnerships: We established partnerships with local organizations and businesses, further expanding the resources and information available to our users.</li> <li>TikTok Engagement: Our TikTok account has helped build a beautiful and supportive community. Comments show genuine appreciation for the information provided, with many users expressing that they were previously unaware of these benefits.</li> </ol> <p><b>Startup Metrics</b></p><p>Our key metrics reflect our growth and the value we provide to our users:</p><ul> <li>Impressions: 732K, showing the app's broad reach and visibility.</li> <li>Product Page Views: 14.2K, indicating significant interest and engagement.</li> <li>Conversion Rate: 2.08%, demonstrating a healthy rate of turning page views into downloads.</li> <li>Sessions per Active Device: 3.91, reflecting high user engagement and repeat usage.</li> <li>Crash Rate: Only 24 crashes, indicating a stable and reliable app experience.</li> </ul> <p>For the last month, our ad revenue was:</p><ul> <li>Total Estimated Earnings: $59.39</li> <li>Ad Activity Performance: 8.91K impressions with an estimated earning of $42.62</li> </ul> <p>These metrics illustrate the app's solid performance and user satisfaction.</p><p><b>Why We Are Selling</b></p><p>After achieving these milestones, we are at a point where product has proven its concept and value. The decision to sell is driven by several factors:</p><ol> <li>Scalability: To take this app to the next level, significant investment and resources are needed. A new owner with the right capabilities can scale the app to reach even more users and expand its features.</li> <li>Focus: As the founder, I am looking to focus on new projects and ventures that require my attention and creativity.</li> <li>Opportunity: We believe this is the perfect time for a new owner to step in and capitalize on the strong foundation we have built, taking advantage of the growing user base and market potential.</li> </ol> <p>We are confident that with the right buyer, our mobile app can continue to thrive and make a meaningful impact on the community. Thank you for considering our app.</p><br/> ✅ $720 in Annual Revenue ✅ 11,800 downloads ✅ Business model: Ads ✅ Built with Swift