How We Started

The journey of my app began during the COVID-19 pandemic, a time when the world was rapidly changing, and new regulations were emerging to adapt to the crisis. I discovered a new law in Los Angeles that allowed EBT recipients to use their food stamps at fast food places. Initially, I was skeptical until I witnessed it firsthand. Sharing this information with others, I realized that many people were unaware of this significant change and often thought I was misinformed. This sparked an idea: there needed to be an app that could inform EBT recipients about this new post-COVID benefit and provide additional useful tips.

Achievements and Milestones

Launching this app was a significant milestone in itself, but our journey is marked by several key achievements:

1. User Growth: We quickly grew a dedicated user base, reaching 11.8K downloads on the App Store.
2. Community Impact: We received numerous testimonials from users expressing how the app had simplified their lives and improved their access to essential services.
3. Partnerships: We established partnerships with local organizations and businesses, further expanding the resources and information available to our users.
4. TikTok Engagement: Our TikTok account has helped build a beautiful and supportive community. Comments show genuine appreciation for the information provided, with many users expressing that they were previously unaware of these benefits.

Startup Metrics

Our key metrics reflect our growth and the value we provide to our users:

• Impressions: 732K, showing the app's broad reach and visibility.
• Product Page Views: 14.2K, indicating significant interest and engagement.
• Conversion Rate: 2.08%, demonstrating a healthy rate of turning page views into downloads.
• Sessions per Active Device: 3.91, reflecting high user engagement and repeat usage.
• Crash Rate: Only 24 crashes, indicating a stable and reliable app experience.

For the last month, our ad revenue was:

• Total Estimated Earnings: $59.39
• Ad Activity Performance: 8.91K impressions with an estimated earning of $42.62

These metrics illustrate the app's solid performance and user satisfaction.

Why We Are Selling

After achieving these milestones, we are at a point where product has proven its concept and value. The decision to sell is driven by several factors:

1. Scalability: To take this app to the next level, significant investment and resources are needed. A new owner with the right capabilities can scale the app to reach even more users and expand its features.
2. Focus: As the founder, I am looking to focus on new projects and ventures that require my attention and creativity.
3. Opportunity: We believe this is the perfect time for a new owner to step in and capitalize on the strong foundation we have built, taking advantage of the growing user base and market potential.

We are confident that with the right buyer, our mobile app can continue to thrive and make a meaningful impact on the community. Thank you for considering our app.

✅ $720 in Annual Revenue

✅ 11,800 downloads

✅ Business model: Ads

✅ Built with Swift