<p><strong>Our Story:</strong></p><p>This app was born out of a real-world need in April 2015. Co-founders Chris Walmsley and Juan Figuera set out to solve a problem close to home - literally. Chris's father owned an agricultural contracting business in Shropshire, UK, providing essential farming services from tiling to harvesting. Like many in the industry, he was tracking all his work using pen and paper, a method that was time-consuming and prone to errors.</p><p>Recognizing the potential for technology to transform this process, we created an app that leveraged smartphone GPS to track machine locations in the field during jobs. This innovation allowed contractors to invoice clients directly from their phones upon job completion, streamlining operations and improving accuracy.</p><p>What began as a solution for a family business has grown into a comprehensive fleet management platform serving clients across Europe, North America, South America, Australia, and New Zealand. Today, our platform offers a suite of tools including vehicle tracking, work order management, and crew scheduling, all designed with the agricultural sector in mind.</p><p><strong>Key Achievements and Unique Selling Propositions:</strong></p><p>1. Grown to over 1,370 Monthly Active Users across multiple continents</p><p>2. Tracked over $10M in work orders</p><p>3. Developed a loyal customer base with 14 paid clients and low churn rate</p><p>4. Achieved a remarkable 76% profit margin</p><p>5. Created a comprehensive solution specifically tailored for agricultural contractors</p><p>6. Developed proprietary algorithms for fleet management, work tracking, and invoice generation</p><p>7. Built a GPS work tracking feature that doesn't require additional hardware</p><p><strong>Startup Metrics:</strong></p><p>- Monthly Active Users: 1,370+</p><p>- Paid Clients: 14</p><p>- Monthly Revenue: $2,200</p><p>- Net Monthly Profit: $1,680</p><p>- Profit Margin: 76%</p><p>- Total Users (including free plan): 17,000+</p><p>- Work Tracked/Invoiced: $12M+</p><p>- App Downloads: +26.5K&nbsp;</p><p><strong>Technology Stack and Development:</strong></p><p>- Backend and website: Ruby on Rails, Postgres, Amazon S3, Redis, Sidekiq, jQuery, and Bootstrap</p><p>- Deployment: Heroku</p><p>- Mobile apps: Native iOS (Swift) and Android</p><p>Our proprietary algorithms for fleet management, work tracking, and invoice generation form the core of our competitive advantage. This technology allows for seamless integration of various features, providing a comprehensive solution for agricultural contractors.</p><p><strong>Most Popular Features:</strong></p><p>1. Client Field Management: Allows contractors to easily add and manage client fields</p><p>2. GPS Work Tracking: Utilizes the user's mobile device without requiring additional hardware</p><p>3. Timesheet Feature: Enables businesses to track employee hours efficiently</p><p><strong>Integration:</strong></p><p>Our tool integrates with Xero accounting software, allowing for easy export of billable data and streamlining the financial management process for our clients.</p><p><strong>Customer Acquisition and Retention:</strong></p><p>While we haven't actively marketed since mid-2020, our user base continues to grow through word-of-mouth referrals, testament to the product's value. Our churn rate for paid users is exceptionally low at only 1-2 per year, demonstrating high customer satisfaction and product stickiness.</p><p><strong>Competitive Landscape:</strong></p><p>While companies like CropTracker focus on end-to-end farm management for mid-size to large growers, our product has carved out a niche by specifically targeting agricultural contractors. Our platform allows these contractors to manage their fleets, crews, track work, and invoice clients all in one place, addressing a unique market need.</p><p><strong>Team Structure and Transition:</strong></p><p>The current team consists of the two co-founders, who are committed to providing a 30-day transition period to the new owner. This period can be extended as needed, ensuring a smooth handover of operations and knowledge.</p><p><strong>Why We're Selling:</strong></p><p>Despite the success and potential of this app, we've reached a crossroads. Both co-founders now have full-time jobs and family commitments that prevent us from dedicating the time and resources necessary to fully capitalize on the growth opportunities ahead. We believe that with the right buyer who can invest more time and energy, this project has the potential to reach new heights.</p><p><strong>Growth Opportunities:</strong></p><p>1. Monetization of Free Users: With over 16,000 users on the free plan, there's a significant opportunity to convert these into paying customers through targeted marketing and feature upselling.</p><p>2. Digital Marketing Revival: Restarting digital and social media marketing efforts could drive user acquisition and brand awareness. Given the success of word-of-mouth growth, a well-executed marketing strategy could lead to rapid expansion.</p><p>3. Marketplace Development: Leveraging the $12M+ of tracked work, there's potential to create a marketplace connecting contractors with farmers, processing payments, and collecting transaction fees. This could transform our SaaS product into a full-fledged platform.</p><p>4. Vertical Expansion: The core fleet-management technology could be adapted for use in other industries such as construction and mining, significantly expanding the potential market.</p><p>5. Feature Enhancement: Building upon popular features like client field management, GPS tracking, and timesheets could further solidify the market position and justify premium pricing.</p><p>6. Strategic Partnerships: Expanding integrations beyond Xero to include other popular agricultural and accounting software could increase the platform's utility and attract larger clients.</p><p><strong>Investment Required:</strong></p><p>Our tool currently operates with minimal overhead, requiring only about an hour of work per week. However, to fully capitalize on the growth opportunities, the new owner should be prepared to invest time and resources into areas such as:</p><p>- Marketing and user acquisition</p><p>- Product development and feature expansion</p><p>- Customer support scaling</p><p>- Potential hiring for specialized roles (e.g., sales, development)</p><p>In conclusion, our app represents a unique opportunity to acquire a profitable, scalable SaaS business in the agricultural technology sector. With its loyal customer base, robust technology, and numerous avenues for growth.</p><br/>✅ $27,574 in ARR✅ 14 customers✅ Business model: SaaS✅ Built with Ruby on Rails, Bootstrap, Heroku‍