<p><b>Startup description</b></p><p>My product is an optical AI food-label scanner for iPhone. Instead of relying on pre-populated barcode databases that fail on unlisted or imported items, it reads physical printed ingredient lists directly through the camera in 3 seconds. It evaluates 150+ additives, seed oils, and allergens with a 4-tier biological severity rating and offers 3-tier clean swaps (shelf rules, clean brands, and homemade recipes). It was started to solve the problem of deceptive front-of-package marketing ("All Natural", "Kettle Cooked") hiding toxic additives on the back label.</p><p><b>Key highlights:</b></p><ul> <li>Annual revenue run-rate: Growing early stage ($50 in last 28 days)</li> <li>Active Subscriptions: 5</li> <li>Active Trials: 0</li> <li>MRR: $19</li> <li>New Customers (Last 28 days): 29</li> <li>Active Customers: 41</li> <li>Churn rate: Low early cohort</li> <li>LTV: $49.99 (annual plan)</li> <li>CAC: $0 (100% organic discovery)</li> <li>Business margin: ~90% gross margin</li> </ul> <p><b>Team</b></p><p>Solo founder and full-stack engineer who built the complete product: native iOS app, Next.js web application, OpenRouter AI vision pipeline, RevenueCat subscription integration, and SEO content engine. Offering 2 to 4 weeks of hands-on transition support for a smooth transfer of all codebases, accounts, and App Store assets.</p><p><b>Tech Stack</b></p><ul> <li>iOS App: React Native, Expo 57, React 19, TypeScript</li> <li>Local Storage: SQLite (expo-sqlite) and Zustand for 100% private on-device data</li> <li>AI Vision Engine: OpenRouter for fast optical transcription and grading</li> <li>Payments: RevenueCat SDK for Apple In-App Purchases and subscription paywalls</li> <li>Web &amp; Marketing: Next.js 15 (App Router), Tailwind CSS</li> <li>Analytics: Mixpanel (content-stripped for privacy)</li> <li>Infrastructure: Vercel, Cloudflare, App Store Connect</li> </ul> <p><b>Marketing and growth</b></p><ul> <li>Programmatic &amp; Editorial SEO: 55 long-form blog articles, 15+ ingredient guides, and interactive tools targeting high-volume searches around seed oils, ultra-processed foods, and competitor alternatives.</li> <li>App Store Optimization (ASO): Targeted ranking for keywords like seed oil scanner and food ingredient checker.</li> <li>Results: Generated 44 active trials and 29 new customers in the last 28 days with zero paid ad spend.</li> </ul> <p><b>Revenue and profit</b></p><ul> <li>Last 28 Days Revenue: $50</li> <li>Current MRR: $19</li> <li>Pricing Structure: Annual plan at $49.99/year ($0.96/week) and weekly plan at $6.99/week</li> <li>Gross Margin: ~95%</li> <li>Operating Expenses: Under $5/month total (OpenRouter API runs at under $0.0015 per scan, hosting on Vercel)</li> <li>CAC: $0 (pure organic traffic)</li> </ul> <p><b>Return on investment</b></p><ul> <li>Converting the 44 existing active trials currently in flight through onboarding optimizations.</li> <li>Launching targeted short-form video content (TikTok and Instagram Reels) riding the massive consumer trend against seed oils and food dyes.</li> <li>Scaling to just 200 annual subscribers generates $10,000 ARR with negligible ongoing operational costs.</li> </ul> <p><b>Startup assets</b></p><ul> <li>iOS Codebase: Full React Native / Expo repository live on the App Store</li> <li>Web Codebase: Complete Next.js 15 marketing site with web tools and AI preview chat</li> <li>Content Assets: 55 published SEO articles and 15+ deep-dive guides</li> <li>Proprietary Data: Database of 152 tracked toxic keywords, 65 ingredient guides, and 3-tier clean swap recipes</li> <li>Domain &amp; Brand: Primary domain, logos, and App Store screenshot assets</li> <li>Accounts &amp; Configurations: App Store Connect app transfer, RevenueCat project, and Mixpanel setup</li> </ul> <p><b>Risks</b></p><ul> <li>AI API Changes: OpenRouter acts as an abstraction layer; the vision model can be switched to OpenAI or Anthropic in a single configuration line.</li> <li>Acquisition Consistency: Mitigated by 55 evergreen SEO pages that generate continuous organic traffic without ad spend.</li> <li>App Store Guidelines: The app is already reviewed, approved, and fully compliant with Apple subscription policies.</li> </ul> <p><b>Summary</b></p><p>My app addresses the biggest flaw of market leaders like Yuka by eliminating "Product Not Found" barcode errors through optical AI vision. It capitalizes on the massive, growing consumer movement toward clean eating and seed-oil transparency. With high gross margins (~90%), zero inventory, an active subscription base, and a turnkey codebase, an operator can focus entirely on marketing and scaling revenue.</p><p>✅ $236 TTM revenue</p><p>✅ 5 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with React Native, TailwindCSS, Next.js</p>