<p><b>Key Highlights</b></p><ul><li><b>Established Google Tag Manager Plugin</b> on a major German e-commerce platform, plus 12 additional smaller plugins</li><li><b>Recurring revenue</b> from existing subscription model, consistently generating ~€8,400 net profit/year on the main plugin alone (~€11,500 if including all plugins)</li><li><b>Low maintenance</b>: Minimal support work (approx. 2-4 hour/month) and 1-2 updates needed per year</li><li><b>100% Five-Star reviews</b></li><li><b>Proven Track Record:</b> Over €100,000 in cumulative net profit over all plugins since launch in 2018</li><li><b>Custom build analytics and automation tool </b>included</li></ul><p><b>Expansion Potential:</b></p><ul><li><b>Large user base </b>(~700+ entries in the customer list) for cross-selling and upselling marketing services etc</li><li><b>Opportunity to re-monetize</b> existing one-time-payment users by offering a new plugin version or premium features</li><li><b>Future transition</b> to a PWA environment on e-commerce platform could spark a new wave of plugin demand</li></ul><p><b>Operations</b></p><ul><li><b>Core Business Model:</b> The flagship product is a Google Tag Manager Plugin for e-commerce platform, enabling non-tech merchants to implement advanced tracking withouth any headache in 5 mins. Subscriptions or licenses generate the majority of revenue. Additional revenue streams come from 12 other plugins. Occasional paid support or customization requests can fast add up to 4-figures offerings</li><li><b>Tech Stack:</b> PHP with Laravel / TWIG / VUE.JS / Bootstrap</li><li><b>Time Commitment</b>: Currently, the business requires ~2-4 hour/month for handling occasional support emails, plus 1–2 short updates per year (1-2 hours each)</li></ul><p><b>Customers</b></p><ul><li><b>Mainly german based</b> businesses but platform currently expanding internationally</li><li>Small, <b>medium and enterprise</b> level customers</li><li>Currently growing <b>100% Organic</b></li><li><b>Very Loyal customers</b>, as tracking remains essential - Since removing one-time payments in 2024 and starting the new subscription --&gt; <b>0% Churned</b></li><li><b>Customers use multiple plugins</b> and are receptive to cross-sellings</li></ul><p><b>Financials</b></p><p><b>Current Annual Net Profit: ~€8,400 on the main GTM plugin alone; ~€11,500 total when considering all 12 additional plugins.</b></p><ul><li><b>Revenue Stability: </b>Recurring revenue remains overall steady, with spikes when new tracking updates (e.g., GA4 changes) drive additional purchases/upgrades.</li><li><b>Seasonality: </b>Minor fluctuations in support requests Q4 (peak e-commerce season) vs. Summer Holidays, but overall the impact is modest</li><li><b>Changed from one-time to subscription in 2024</b> without any noticeable change</li><li><b>&gt;60% choose yearly plan</b></li><li><b>Instant payouts</b> to your paypal. No monthly payouts</li></ul><p><b>Additional Notes</b></p><ul><li>All of the plugins evolved from my old freelancing business projects which has completely changed over the years</li><li>What other would consider "easy money" has become a distraction for me. Opportunity costs to maintain the plugins, instead of focusing on my main venture are too high</li><li>Buyer will get the complete Marketplace Account + Dev-System + all Github-Repos + Support-Templates and everything that is directly related to run the plugins</li></ul><p><b>Dataroom available</b> - Looking for fast turnaround in 4 weeks.</p><p>✅ $13,609 in ARR</p><p>✅ 789 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with PHP, Laravel, Vue.js</p>