<p>My product is a finished, production-grade cognitive and personality assessment platform that turns test results into a shortlist of real jobs people can apply for today. Both assessments are free to take; revenue comes from one-time “Full Access” upgrades that unlock the deep-dive report library.</p><p><b>Key highlights</b></p><ul> <li>12 months of engineering, public since Feb 2026</li> </ul> <ul> <li>Cognitive assessment: 20 question formats across 5 domains (fluid, verbal, quantitative, working memory, executive function), each scored separately with normed results and a composite score</li> <li>Big Five (OCEAN) personality assessment with its own work-style reports</li> <li>Career DNA: combines cognitive + personality into a single profile</li> <li>Career matching against LIVE job listings, so matches update as the labour market moves</li> <li>Verifiable certificates: every certificate carries a code a third party (e.g. an employer) can check at /verify</li> <li>Deep-dive report library (academic, strategic, career-planning lenses) behind the paywall</li> <li>Free single-domain practice tools for top-of-funnel SEO traffic</li> <li>Gifting: Full Access is giftable</li> <li>Offline-first assessments: a dropped connection mid-test no longer costs the sitting; answers sync when the network returns</li> <li>User dashboard tracking scores across repeat sittings</li> <li>Magic-link auth, Stripe checkout, refunds, entitlements, webhooks, transactional email</li> <li>Full Mixpanel instrumentation (100+ events: funnel stages, per-question telemetry, checkout, purchases)</li> <li>Complete brand system and press kit (logos, 12 product screenshots, lifestyle imagery, promo videos, approved boilerplate)</li> </ul> <p><b>Traction</b> (Mixpanel, last 60 days)</p><ul> <li>July 2026: 7,287 unique visitors</li> <li>August 2026: 11,314 unique visitors (+55% MoM)</li> <li>Test completions: 82 in July → 417 in August (5x)</li> <li>~400 accounts created and ~1,700 tests started in the last 90 days</li> <li>Traffic is organic: roughly 50% US, then Europe, then Canada. Zero paid ad spend has ever been run.</li> </ul> <p><b>Revenue and profit</b></p><ul> <li>Two channels: direct Full Access purchases via Stripe on the site, plus a lifetime-access offer sold through StackCommerce/StackSocial</li> <li>StackCommerce: 40 sales, $368 net, zero refunds or chargebacks since the offer went live in April 2026 (the highest-volume channel to date)</li> <li>53 paying customers in total, ~$100–150/month combined at the current run rate, against ~$30/month in costs</li> <li>5/5 verified buyer reviews on StackCommerce and Trustpilot.</li> </ul> <p><b>Summary</b></p><p>The hard part is done. The assessments, scoring, certificates, job-matching, reports, payments, analytics and brand are all built and running with negligible hosting costs. What it has never had is a marketing owner. Traffic is already compounding on its own; a buyer who runs content/SEO, TikTok/YouTube, or a B2B hiring-assessment offer inherits a product that is ready to convert it.</p><p>✅ $2,381 TTM revenue</p><p>✅ 53 customers</p><p>✅ Business model: Freemium</p><p>✅ Built with TailwindCSS, Next.js, React</p>