<p><b>Startup Description</b></p><p>A production-grade eSIM e-commerce platform with 18,000+ lines of custom TypeScript. This is 250+ hours of full-stack engineering — automated fulfillment, off-session Stripe charging, crypto payments, a tiered pricing engine, affiliate system with eSIMDB integration, and a full admin dashboard with P&amp;L analytics.</p><p>The business is generating revenue with $0 in marketing spend. All traffic comes from affiliate partnerships (commission on sale only). The buyer gets a working business on day one with massive untapped growth channels.</p><p><b>Key Features:</b></p><ul> <li>175+ countries: Global, regional, and local eSIM plans. Provider works on pay-as-you-go — no upfront costs, no contracts, no lock-in.</li> <li>Auto top-up with saved cards: Off-session Stripe charging when data runs low. Recurring revenue without re-acquisition. Cooldown limits, price caps, and failure handling built in.</li> <li>Instant fulfillment: eSIM delivered via email in under 10 seconds — QR code, one-tap install links for iOS/Android, network settings, and setup instructions.</li> <li>Tiered pricing engine: Automatically calculates margin by cost tier (28–65%), absorbs Stripe fees, rounds to psychological price points (.49/.99). When provider prices change, your prices update automatically.</li> <li>Crypto payments: Full NOWPayments integration, Accept Bitcoin and 100+ cryptocurrencies.</li> <li>Affiliate system: Built-in partner dashboard with stats, referral tracking, automatic commission calculation. Already integrated with few eSIM comparasion sites.</li> <li>Admin panel: Live P&amp;L dashboard (revenue, COGS, Stripe fees, commissions, net profit), order search across all fields, eSIM gifting, refund processing, partner management, manual top-up trigger.</li> <li>11 transactional emails: Order confirmation, activation notification, low data alert, top-up success/failure, review invite (5 days post-activation), password reset, and more.</li> <li>SEO optimized: Server-side rendered, programmatic sitemap for 80+ countries and 9 regions, JSON-LD schema markup (Product, FAQ, Breadcrumbs, Organization), bot-aware URL middleware, llms.txt for AI search visibility.</li> <li>Guest checkout: No account required. Improves conversion significantly.</li> <li>Multi-currency: 8 display currencies (USD, EUR, GBP, JPY, AUD, CAD, CHF, TRY) with geo-detection via Cloudflare.</li> </ul> <p><b>Metrics (Jan 7 – Apr 19, 2026):</b></p><p>Site went public at jan 7, below metrics covers 4 month of data.</p><ul> <li>$1,200+ in Stripe payments processed, 98 orders</li> <li>Net profit ~$207 after all costs (provider, Stripe fees, affiliate commissions)</li> <li>March was best month: $385 revenue, $92 profit (24% net margin)</li> <li>Customer acquisition cost: $0 — all organic/affiliate traffic</li> <li>Zero chargebacks, one partial refund</li> <li>16% repeat purchase rate</li> <li>113+ users (83 registered, 30+ guests)</li> <li>Margins intentionally set low for customer acquisition — fully adjustable via pricing engine</li> </ul> <p><b>Team</b></p><p>Zero employees required. Fully automated — order fulfillment, email notifications, usage syncing, auto top-ups all run without intervention. Only refunds and affiliate payouts need manual processing (rare — one partial refund processed in 4 months).</p><p><b>Tech Stack</b></p><ul> <li><b>Framework</b>: Nuxt 4, Tailwind CSS, Nuxt UI, GSAP animations</li> <li><b>Database</b>: PostgreSQL with Prisma ORM</li> <li><b>Payments</b>: Stripe (card + Link + saved cards for auto top-up) + NOWPayments (crypto)</li> <li><b>Auth</b>: Email/password + Google OAuth + guest checkout</li> <li><b>Emails</b>: Plunk (transactional)</li> <li><b>Analytics</b>: PostHog (self-hosted proxy, full funnel tracking)</li> <li><b>Bot protection</b>: Cloudflare Turnstile</li> <li><b>Hosting</b>: Coolify on Contabo ($10/month), behind Cloudflare</li> </ul> <p><b>Marketing and Growth</b></p><p>All current traffic comes from affiliate partners (eSIM comparison sites). You pay them a small commission only when a sale is made, so acquisition cost is effectively zero.</p><p><b>Untapped growth channels:</b></p><ul> <li>Travel YouTubers and bloggers as affiliate partners</li> <li>Paid ads (Instagram, Google). zero ad spend has been used so far</li> <li>SEO is already optimized so it is ready for any paid adversiment.</li> </ul> <p><b>Revenue and Profit</b></p><p>Launched January 2026. Revenue from one-time eSIM purchases + top-ups.</p><ul> <li>Average monthly revenue (last 3 months): ~$362</li> <li>ARPU: $12.37</li> <li>Repeat rate: 16%</li> <li>Best month margin: 24% (March)</li> <li>Pricing set conservatively — raise margins 5-10% for immediate profit increase</li> <li>Auto top-up creates passive recurring charges on saved cards</li> </ul> <p><b>Return on Investment</b></p><ul> <li><b>_All current revenue is at $0 marketing spend_</b></li> <li>Add travel bloggers/YouTubers as affiliates → ROI under 3 months</li> <li>Run Google/Meta ads ($200-500/month) → profitable immediately given 24% margins</li> <li>Raise pricing margins 5% → instant profit boost with no effort</li> <li>The eSIMDB partnership alone is a built-in distribution channel</li> </ul> <p><b>Startup Assets</b></p><ul> <li>Full source code</li> <li>Database and all customer data</li> <li>Domain (moodsim.com)</li> <li>eSIM aggregator account (pay-as-you-go, no contracts)</li> <li>Cloudflare account</li> <li>PostHog analytics account</li> <li>Trustpilot account (4.0 stars, 4 reviews)</li> <li>X/Twitter account</li> <li>Hosting account</li> <li>14 days of post-sale support</li> <li><b>Stripe integration will be migrated to your own Stripe account as part of the handover. Crypto payment processor account (NOWPayments) will be transferred directly to you.</b></li> </ul> <p><b>Risks</b></p><p>Market competition from Airalo, Roamless, and other eSIM resellers. Single provider dependency (mitigated by pay-as-you-go terms — no lock-in).</p><p><b>Why Acquire This?</b></p><ul> <li>Skip 250+ hours of development. Start making money on day one.</li> <li>$50 to start: provider is pay-as-you-go, you fund balance only when orders come in.</li> <li>Auto top-up = recurring revenue without re-acquiring customers.</li> <li>Clean, fully-typed TypeScript codebase — easy to maintain, extend, or hire for.</li> <li>Already partnered with +2 of eSIM compare sites.</li> <li>Raise margins or run ads to scale immediately.</li> </ul> <p><b>Summary</b></p><p>✅ $1,200 in Annual revenue</p><p>✅ 113 customers</p><p>✅ Business model: One-time sales</p><p>✅ Built with TypeScript, Stripe, JavaScript</p>