<p><b>Startup description</b></p><p>My product is a high-performing nonfiction newsletter and Skool community focused on personal development and book-based learning. Launched in 2024, it has grown to 19,739 Beehiiv subscribers with a 49.76% open rate and 1.51% CTR. Revenue to date exceeds $1,700 from affiliate offers and Beehiiv Boost, with ad offers worth $200+ coming in regularly. The Skool community adds $325 MRR with 35 paid members out of 3,067 total. The entire project is built around a highly engaged niche of readers interested in self-improvement, education, and mindset.</p><p><b>Key Metrics</b></p><ul><li>Newsletter Subscribers: 19,739</li><li>Open Rate: 49.76%</li><li>Click Rate: 1.51%</li><li>Total Revenue: $1,728+</li><li>MRR (Skool): $325</li><li>Churn Rate (Skool): 12.16%</li><li>Tech Stack: Beehiiv, Skool, Stripe</li><li>Profit Margin: ~100% (low cost, solo-run project)</li></ul><p><b>Why I Started It</b></p><p>As a medical student and PhD candidate passionate about books and self-growth, I started my newsletter to share practical insights and reading habits. It quickly resonated with a large audience—now 870K+ across Instagram and TikTok—and I built the newsletter and community to support that growth.</p><p><b>Team</b></p><p>This is a solo-run project managed entirely by me. I write the newsletter, run the Skool community, and manage monetization and partnerships. It’s fully turnkey and easily transferrable to a team, solo operator, or media buyer.</p><p><b>Tech Stack</b></p><ul><li>Beehiiv – newsletter creation, delivery, analytics</li><li>Skool – paid community platform (book club)</li><li>Stripe – used for Skool subscriptions</li><li>Affiliate platforms – Jim Kwik, WHOOP</li><li>Social media – Instagram and TikTok (870K+ followers, brand-linked)</li></ul><p><b>Marketing and Growth</b></p><p>Growth was driven organically through content on Instagram and TikTok, where I built a combined following of 870,000+ in under 2 years. No paid ads were used. Growth came from consistent book-based content, newsletter callouts, and value-driven reels. And used a reading guidebook I gave out for free as a lead magnet.</p><p><b>Revenue and Profit</b></p><ul><li>Total Revenue: $1,728+</li><li>Beehiiv Boost: $489.66</li><li>Affiliate (Jim Kwik + WHOOP): $1,739</li><li>Ad offers: ~$200+ per offer (2/month, not accepted yet)</li><li>MRR from Skool: $325</li><li>Churn: 12.16%</li><li>Profit Margin: Nearly 100% (no employees, minimal expenses)</li></ul><p><b>Return on Investment</b></p><p>With the right buyer, ROI could be achieved within 6–12 months through:</p><ul><li>Accepting ongoing ad offers</li><li>Launching a paid digital product/course</li><li>Converting free Skool members (3,067) into paid book club subscribers</li><li>Using the app as a lead gen funnel (3 months of emails included)</li></ul><p><b>Startup Assets</b></p><ul><li>Beehiiv newsletter (19,739 subscribers)</li><li>Skool book club community (3,067 total members / 35 paid / $325 MRR)</li><li>Affiliate earnings relationships (Jim Kwik, WHOOP)</li><li>Revenue dashboards (Beehiiv + affiliate)</li><li>Right to use the “Read2Rise” brand (tied to 870K+ social following)</li><li><b>BONUS</b>: Email list of users who join my app within the first 3 months after sale</li><li>Optional 1–2 weeks of transition support</li></ul><p><b>Risks</b></p><p>The main risk is churn from the Skool community if it’s left inactive. However, it has a warm audience and 3,000+ free members who can be nurtured back. Another risk is not maintaining consistency in newsletter content, which has historically driven engagement and growth. Both are solvable with a systemized handoff or content calendar.</p><p><b>Summary</b></p><p>My newsletter is a rare opportunity to acquire a fully built and monetized content brand in one of the most evergreen niches: books and self-improvement. It comes with a premium Beehiiv newsletter, active community with MRR, loyal followers, and a respected name tied to a massive personal brand. Whether you’re a creator, coach, or media buyer, this is a plug-and-play growth asset with clear upside.</p></br>✅ $1,728 in Annual Revenue✅ 19,739 free+35 paid subscribers✅ Business model: Sponsorship✅ Built with Stripe, Beehiiv, Skool