Shopify Stores Offering a Guided Journal and a Planner

E-commerce
Two Shopify stores selling planners and guided autobiographical journals
Published on
April 21, 2025
Main Metrics
$17,900
ARR
600
Customers
2023
Launched

$50,000

Asking Price
Already Sold
Main Metrics
$17,900
ARR
600
Customers
2023
Launched

Overview

<p><b>Startup description</b></p><p>Two Complementary Journal Brands with Inventory, Backers, and Validated Market Demand</p><p>🧠 <b>Overview</b></p><p>This listing includes the complete rights, inventory, and digital assets for two journal-based brands:</p><ul><li><b>A guided journal </b>- reach out to me for the name details</li></ul><p>A guided journal titled “XXX”, created to help individuals (especially older generations) reflect on and document their life stories. The book contains over 230 short-response questions that cover every aspect of a person’s life — from childhood and family to career, achievements, memories, and historical events. Designed to be thoughtful, accessible, and highly giftable.</p><ul><li><b>A planner</b></li></ul><p>A 6-month undated planner designed for ambitious minds balancing productivity, focus, motivation, and mental health. Includes goal-setting templates, reflection prompts, scheduling tools, and motivational design cues — built to help users avoid burnout and achieve momentum. Designed to suit modern hustlers, entrepreneurs, and those juggling multiple responsibilities.</p><p>✅ <b>What’s Included in the Sale</b></p><ul><li>Full rights to both brands</li><li>All print-ready files: Final print PDFs Editable source files for future reprints or redesigns</li><li>Final print PDFs</li><li>Domains &amp; Emails for both brands</li><li>Shopify Stores for both brands</li><li>Editable source files for future reprints or redesigns</li><li>Packaging designs and product visuals</li><li>Paying customer email list of 600+ customers.</li><li>Email subscriber list of 5,000+ people</li><li>Backer list of 500+ verified Kickstarter backers</li><li>Remaining physical inventory: the guided journal: 260 units. The planner: 450 units. Total inventory: 710 units.</li><li>Wholesale cost per unit: $6 USD</li><li>Retail price per unit: $29 USD</li><li>Total wholesale value: $4,260 USD</li><li>Total retail value: $20,610 USD</li><li>Supplier/manufacturer details</li></ul><p>🏗️ <b>Brand Assets Provided</b></p><ul><li>Brand names and ownership</li><li>Logo files and brand visuals</li><li>Product mockups and eCommerce imagery</li><li>Kickstarter campaign assets (video scripts, visuals, page content)</li><li>Website and promotional copywriting assets</li><li>Previous campaign data</li></ul><p>💥 <b>Audience &amp; Campaigns</b></p><ul><li>500+ past Kickstarter backers across both products — demonstrating demand and campaign validation</li><li>5,000+ active email subscribers from lead magnet funnels, campaigns, and community engagement</li><li>Community built around self-improvement, storytelling, productivity, and emotional well-being</li></ul><p>🧾<b> Business Model &amp; Operations</b></p><p>Both products are pre-validated and manufactured, ready to ship or fulfill via FBA, TikTok Shop, or retailer bulk orders. Products have been marketed using Kickstarter, organic email growth, and targeted lead magnets.</p><p>📈<b> Growth Opportunities</b></p><ul><li>Relaunch either product (or both) on Kickstarter using existing backer list and assets</li><li>List products on Amazon, Etsy, or TikTok Shop with built-in viral/giftable appeal</li><li>Bundle with other self-development or journaling products</li><li>License or white-label products for coaching businesses, mental health professionals, or gift companies</li><li>Offer digital downloads, print-at-home versions, or related info products using the email list</li><li>Run seasonal promotions (Father’s Day, Christmas, etc.) — particularly for the guided journal, which has gifting appeal.</li></ul><p>👤<b> Ideal Buyer</b></p><ul><li>A solo founder or eCommerce brand looking for physical, ready-to-sell products</li><li>A content creator wanting to expand into premium journals with a built-in audience</li><li>A coach or author looking for branded products that align with their philosophy</li><li>A marketer or Kickstarter creator looking to relaunch pre-validated products with strong upside</li><li>A print-on-demand entrepreneur seeking fully developed product IP</li></ul></br>✅ $17,900 in Annual Revenue✅ 600 customers✅ Business model: One-time sales✅ Built with Shopify

$17,900

Annual Revenue

600

Number of Customers

Expenses

Email & Domain: $20 p\/m, Shopify: $100 p\/m.

Business Model

E-commerce.

Target Audience

Self help lovers.

Asking Price Reasoning

A fair 1x revenue price + stock value.

Reason for Selling

Have new business commitments.

Growth Opportunity

Sell on Amazon. TikTok Shop and expand further.

30 days free support from seller

Competitors

What's Your Story?

Tech Stack

Shopify.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$17,900
ARR
600
Customers
2023
Launched

$11,500

Asking Price
Already Sold
Founder Details
Read the story
Main Metrics
$17,900
ARR
600
Customers
2023
Launched